{"id":1546,"date":"2018-08-31T20:33:45","date_gmt":"2018-08-31T23:33:45","guid":{"rendered":"https:\/\/www.enoturismochile.cl\/?p=1546"},"modified":"2018-09-27T11:29:06","modified_gmt":"2018-09-27T14:29:06","slug":"enoturismo-chile-campana-maridajeperfecto","status":"publish","type":"post","link":"https:\/\/www.enoturismochile.cl\/constitution\/enoturismo-chile-campana-maridajeperfecto\/","title":{"rendered":"Enoturismo Chile lanza campa\u00f1a de posicionamiento #MaridajePerfecto"},"content":{"rendered":"<h5>Enoturismo Chile lanz\u00f3 el viernes 31 de agosto la primera campa\u00f1a digital de posicionamiento: \u201c<a href=\"https:\/\/www.facebook.com\/EnoturismoenChile\/\">Maridaje Perfecto<\/a>\u201d, una iniciativa del programa estrat\u00e9gico mesoregional impulsado por CORFO. Con ella, persigue el crecimiento del turismo enol\u00f3gico en Chile a largo plazo, creando una sinergia entre ambas industrias, agentes p\u00fablicos y privados, as\u00ed como la participaci\u00f3n de los actores presentes en los distintos valles vitivin\u00edcolas del pa\u00eds.<\/h5>\n<p>&nbsp;<\/p>\n<p>Esta campa\u00f1a digital tiene el fin de posicionar el concepto de enoturismo y darlo a conocer masivamente. Se pretende generar inter\u00e9s en el turista nacional por visitar los valles y descubrir los servicios y actividades disponibles. A pesar de la extensa cultura del vino en Chile, actualmente, solo el 30% de visitantes a las vi\u00f1as es nacional.<\/p>\n<p>En esta oportunidad, se pretende dar un primer paso hacia futuros proyectos de difusi\u00f3n. Se ha optado por un llamado general a los valles vitivin\u00edcolas, dando relevancia a los cinco con la oferta tur\u00edstica m\u00e1s desarrollada.<\/p>\n<p>La campa\u00f1a consta de dos conceptos principales: el tagline \u201cMaridaje Perfecto\u201d articula la campa\u00f1a, capturando con precisi\u00f3n el esp\u00edritu de la iniciativa. Junto a este, el concepto de \u201cVino y vida\u201d est\u00e1 destinado a potenciar el tagline y trasladar el mensaje a los territorios.<\/p>\n<p>La organizaci\u00f3n quiere conectar con el p\u00fablico y dar a conocer la oferta del turismo enol\u00f3gico en Chile. En el seminario donde se lanz\u00f3 la campa\u00f1a, el mensaje qued\u00f3 claro:<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>\u201cNo existe el enoturista, sino el turista al que le gusta el vino chileno. Hay que hacer un esfuerzo conjunto por vincular ambas industrias para apelar al mismo p\u00fablico y fortalecerse\u00bb.<\/strong><\/h5>\n<p>&nbsp;<\/p>\n<p>El anuncio lleg\u00f3 en el marco de las actividades del D\u00eda Nacional del Vino en Chile el 4 de septiembre. El equipo y autoridades representar\u00e1n al pa\u00eds en la Conferencia Mundial de Turismo Enol\u00f3gico 2018 de la OMT en Moldavia. All\u00e1 invitar\u00e1n a los pa\u00edses asistentes a sumarse a la edici\u00f3n del pr\u00f3ximo a\u00f1o, en que <a href=\"https:\/\/www.sernatur.cl\/valle-de-colchagua-sera-sede-de-la-conferencia-mundial-de-turismo-enologico-2019\/\">Chile ser\u00e1 sede y el evento se desarrollar\u00e1 en el Valle de Colchagua<\/a> en el mes de diciembre de 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enoturismo Chile lanz\u00f3 el viernes 31 de agosto la primera campa\u00f1a digital de posicionamiento: \u201cMaridaje Perfecto\u201d, una iniciativa del programa estrat\u00e9gico mesoregional impulsado por CORFO. Con ella, persigue el crecimiento del turismo enol\u00f3gico en Chile a largo plazo, creando una sinergia entre ambas industrias, agentes p\u00fablicos y privados, as\u00ed como la participaci\u00f3n de los actores [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Enoturismo Chile lanza campa\u00f1a de posicionamiento #MaridajePerfecto - Enoturismo Chile<\/title>\n<meta name=\"description\" content=\"Lanzan la primera campa\u00f1a digital de posicionamiento del programa estrat\u00e9gico impulsado por CORFO, Enoturismo Chile: \u201cMaridaje Perfecto\u201d.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enoturismo Chile lanza campa\u00f1a de posicionamiento #MaridajePerfecto - 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