{"id":1933,"date":"2018-10-26T09:38:45","date_gmt":"2018-10-26T12:38:45","guid":{"rendered":"https:\/\/www.enoturismochile.cl\/?p=1933"},"modified":"2018-10-26T09:38:45","modified_gmt":"2018-10-26T12:38:45","slug":"wine-marketing-tourism","status":"publish","type":"post","link":"https:\/\/www.enoturismochile.cl\/constitution\/wine-marketing-tourism\/","title":{"rendered":"Termin\u00f3 la Wine Marketing &#038; Tourism Conference en California"},"content":{"rendered":"<h5><strong>Esta semana tuvo lugar en Santa Rosa, Sonoma (California) la Wine Marketing &amp; Tourism Conference, o lo que es lo mismo: la Conferencia de Marketing y Turismo del Vino. El evento, que se extendi\u00f3 del 23 al 25 de octubre, cont\u00f3 con la participaci\u00f3n de m\u00faltiples empresas privadas. Los temas centrales fueron marketing, turismo y eventos relacionados con vino.<\/strong><\/h5>\n<p>&nbsp;<\/p>\n<p>El <a href=\"https:\/\/winetourismconference.org\/\" target=\"_blank\" rel=\"noopener\">objetivo de la Conferencia<\/a> es que los participantes adquieran nuevos conocimientos con los que mejorar su negocio. Est\u00e1 dirigida a agentes de la industria, como bodegas, touroperadores, asociaciones en torno al vino y otras compa\u00f1\u00edas vinculadas al marketing y al turismo.<\/p>\n<p>Como novedad, este a\u00f1o se ofreci\u00f3 una ponencia de tres horas denominada \u00abCumbres sobre buenas pr\u00e1cticas\u00bb. En ella, los l\u00edderes de la industria en Estados Unidos compartieron sus consejos m\u00e1s sabios.<\/p>\n<p>La Wine Marketing &amp; Tourism\u00a0Conference es obra de Zephyr Conferences, que tambi\u00e9n son responsables de destacados eventos dentro del rubro, como la Beer Marketing &amp; Tourism Conference, Beer Bloggers &amp; Writers Conference, International Food Blogger Conference o la Wine Bloggers\u00a0Conference.<\/p>\n<p>Estados Unidos, en particular California, es todo un referente en lo que concierne al marketing y turismo del vino. Paul Wagner, uno de los expertos en marketing y turismo en torno al vino m\u00e1s asociados al crecimiento de Napa Valley como centro tur\u00edstico mundial, estuvo en Chile el pasado septiembre, donde particip\u00f3 en el Seminario organizado por Enoturismo Chile \u00ab<a href=\"https:\/\/www.enoturismochile.cl\/constitution\/paul-wagner-enoturismo-chile\/\" target=\"_blank\" rel=\"noopener\">Comercializaci\u00f3n y marketing del enoturismo<\/a>\u00ab.<\/p>\n<p>En el evento, comparti\u00f3 una interesante mirada sobre el turismo enol\u00f3gico a nivel internacional:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u201cEl enoturista y el turista no responden a conceptos distintos. Todos los turistas buscan una oferta atractiva para vivir una experiencia integral e inolvidable. Eso trasciende el consumo del vino y el mero recorrido en una vi\u00f1a\u201d.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Estados Unidos es el pa\u00eds donde m\u00e1s residentes locales participan del enoturismo dentro de sus fronteras. De hecho, al menos nueve de cada diez visitantes a valles y vi\u00f1as siendo un nacional. Desde Enoturismo Chile, trabajamos por coordinar y visibilizar la oferta de los valles vitivin\u00edcolas. Solo un 30% de los enoturistas en Chile en 2017 era nacional. Nuestro objetivo es\u00a0duplicar el n\u00famero de visitas a vi\u00f1as de aqu\u00ed a 2026 y que el percentil de chilenos que integren la cifra sea significativamente m\u00e1s alto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta semana tuvo lugar en Santa Rosa, Sonoma (California) la Wine Marketing &amp; Tourism Conference, o lo que es lo mismo: la Conferencia de Marketing y Turismo del Vino. El evento, que se extendi\u00f3 del 23 al 25 de octubre, cont\u00f3 con la participaci\u00f3n de m\u00faltiples empresas privadas. Los temas centrales fueron marketing, turismo y [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Termin\u00f3 la Wine Marketing &amp; Tourism Conference en California - Enoturismo Chile<\/title>\n<meta name=\"description\" content=\"Esta semana tuvo lugar en California la Wine Marketing &amp; Tourism Conference, del 23 al 25 de octubre, donde se cita los lideres del enoturismo mundial.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Termin\u00f3 la Wine Marketing &amp; 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