{"id":7040,"date":"2020-12-16T07:07:25","date_gmt":"2020-12-16T10:07:25","guid":{"rendered":"https:\/\/www.enoturismochile.cl\/?p=7040"},"modified":"2026-05-06T06:11:43","modified_gmt":"2026-05-06T09:11:43","slug":"enoturismo-chile-wine-land","status":"publish","type":"post","link":"https:\/\/www.enoturismochile.cl\/constitution\/enoturismo-chile-wine-land\/","title":{"rendered":"Enoturismo Chile participa en Wine Land 2020: Foro Mundial del Vino"},"content":{"rendered":"
El Programa Estrat\u00e9gico de Corfo participar\u00e1 en el panel internacional integrado por personalidades del enoturismo en Latinoam\u00e9rica donde se debatir\u00e1 sobre el curso que el sector ha seguido y el rumbo que tomar\u00e1 en el continente.<\/h5>\n

 <\/p>\n

Wine Land 2020, o Foro Mundial del Vino organizado por el Club de Marketing de La Rioja<\/strong> se celebrar\u00e1 hoy 16 de diciembre y ma\u00f1ana con un amplio programa donde participan expertos en vino y enoturismo de todo el mundo<\/p>\n

El foco de la d\u00e9cimo quinta edici\u00f3n es analizar la situaci\u00f3n y tendencia del sector del vino en estos tiempos complejos y adelantar qu\u00e9 podemos esperar. De este modo, el foco de debate en ambas jornadas recaer\u00e1 en la comercializaci\u00f3n, consumo, enoturismo, sostenibilidad y cambio clim\u00e1tico.<\/p>\n

Enoturismo Chile participar\u00e1 el d\u00eda jueves 17 a las 12:10 (hora chilena) en el coloquio \u00abNuevas estrategias de enoturismo en Hispanoam\u00e9rica\u00bb<\/strong> en el que Alicia Ortiz, gerente de la instituci\u00f3n, se unir\u00e1 a la experta mexicana Ana Mar\u00eda Aguirre y Mar\u00eda Jos\u00e9 Cerutti, de nuestro pa\u00eds vecino, Argentina.<\/p>\n

El evento culminar\u00e1 con la cata dirigida por la reconocida Master of Wine Sarah Jane Evans, que asegura que esta es una gran instancia\u00a0\u201cpara\u00a0reflexionar e intercambiar ideas sobre todo lo que ha ocurrido<\/strong><\/em>\u201d. En este sentido, ha indicado que las\u00a0catas virtuales de vino son ya una tendencia clara<\/strong>\u00a0y \u201cperiodistas y tambi\u00e9n bodegas debemos\u00a0focalizar todo el inter\u00e9s en este formato<\/strong>\u00a0porque creo que van a ser futuro el pr\u00f3ximo a\u00f1o y de los siguientes<\/em>\u201d.<\/p>\n

INSCRIPCI\u00d3N AQU\u00cd: http:\/\/www.cmrioja.com\/wine-land-world-wine-forum<\/strong><\/a><\/p>\n

A continuaci\u00f3n el Programa:<\/p>\n

DI\u0301A 16<\/strong><\/p>\n

\n
\n
\n

10.15 \u2013 Inauguracio\u0301n<\/strong><\/p>\n<\/div>\n<\/div>\n

\n
\n

PROGRAMA<\/strong><\/p>\n<\/div>\n<\/div>\n

\n
\n

Pablo Hermoso de Mendoza, alcalde de Logron\u0303o
\nJuan A\u0301ngel Zubeldia, presidente del Club de Marketing de La Rioja<\/p>\n

10.30\u2013Integracio\u0301n de los Objetivos de Desarrollo Sostenible en bodegas<\/strong>
\nPau Roca, director general de la Organizacio\u0301n Internacional de la Vin\u0303a y el Vino (OIV)<\/p>\n

11.10 \u2013 Mercados internacionales. Situacio\u0301n actual y evolucio\u0301n<\/strong><\/p>\n

Francisco Honrubia, director general del Grupo Faustino Ignacio Gutie\u0301rrez, consultor de Special Wines Spain<\/p>\n

12:00 \u2013 Bodegas de Logron\u0303o: palanca esencial para el posicionamiento de Logron\u0303o como destino Enoturi\u0301stico internacional<\/strong>
\nElena Pilo, representante de la Asociacio\u0301n de Bodegas de Logron\u0303o<\/p>\n

12.35 \u2013 Vinos vi\u0301a delivery: de la tienda a tu casa<\/strong><\/p>\n

Clara Moreno, head of Darkstores de Glovo<\/p>\n

13.10 \u2013Maridajes enoturi\u0301sticos. Barrios histo\u0301ricos de bodegas en Haro y Jerez de la Frontera<\/strong>
\nMari\u0301a Urrutia, presidenta de la Asociacio\u0301n de Bodegas del Barrio de la Estacio\u0301n Haro, y directora de Marketing y consejera de Bodegas CVNE<\/p>\n

Ce\u0301sar Saldan\u0303a, presidente del Consejo Regulador de la DO Jerez-Xe\u0300res-Sherry<\/p>\n

15.00 \u2013 Gestio\u0301n de la Crisis Post COVID-19<\/strong><\/p>\n

Hugo Marynissen, presidente del CIP Institute<\/p>\n

15.35 \u2013 Enoturismo Digital: Big data, Bodegas 4.0 y eventos online<\/strong><\/p>\n

Cathy Huyghe , CEO de Enolytics
\nRoberta Garibaldi, presidenta de la Asociacio\u0301n Italiana de Turismo Enolo\u0301gico y Gastrono\u0301mico<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

16.25 \u2013 Vigilancia competitiva, co\u0301mo buscar distribuidores<\/strong><\/p>\n

Eduardo Ubide , CEO de Imeanticipa y experto en internacionalizacio\u0301n<\/p>\n

17.00 \u2013 Caso de e\u0301xito: International Wineries for Climate Action<\/strong><\/p>\n

Josep Mari\u0301a Ribas, director de Sostenibilidad de Familia Torres Julien Gerveau, director de Sostenibilidad de Jackson Family Wines<\/p>\n

17.50 \u2013 Caso de e\u0301xito: Darioush Winery<\/strong><\/p>\n

Daniel de Polo, presidente de Darioush Winery<\/p>\n

18.25 \u2013 En torno a una mesa: reflexiones de un sumiller<\/strong><\/p>\n

Jose\u0301 Fe\u0301lix Paniego, jefe de sala y sumiller de los restaurantes del Hotel Echaurren&Cha\u0302teaux en Ezcaray (La Rioja)
\nGabriele Lacobucci, jefe de sala y sumiller del restaurante Venissa Wine Resort en Mazzorbo (Venecia)<\/p>\n

\n

 <\/p>\n

DI\u0301A 17<\/strong><\/p>\n

10.00 \u2013 El potencial del mercado del vino en China. O\u0301scar Rioja, area manager Asia-Pacific en Baron de Ley Group<\/strong><\/p>\n

10.35 \u2013Trinidad Ma\u0301rquez, responsable te\u0301cnica y de Medio Ambiente de la Federacio\u0301n Espan\u0303ola del Vino (FEV)<\/strong><\/p>\n

11.10- Adios 2020: aprendizajes, tendencias y nuevas direcciones para 2021<\/strong><\/p>\n

Sarah Jane Evans, Master of Wine<\/p>\n

11:45 \u2013 Caso de e\u0301xito: Porto, ciudad enoturi\u0301stica<\/strong><\/p>\n

Ana Paula R.R Dias, responsable del Museo 1a Demarcac\u0327a\u0302o, de la Real Companhia Velha en Oporto (Portugal)<\/p>\n

12.20 \u2013 Nuevas oportunidades para formatos alternativos<\/strong><\/p>\n

Juan Park, director de Wine Intelligence<\/p>\n

12.55 \u2013 La construccio\u0301n de un destino turi\u0301stico exitoso<\/strong><\/p>\n

Catherine Leparmentier, secretaria de Great Wine Capitals y responsable del desarrollo internacional del enoturismo en la Ca\u0301mara de Comercio e Industria de Burdeos.<\/p>\n

15.00 \u2013 Otra forma de contar historias: Millenials and wine, The Wine Van<\/strong><\/p>\n

Alicia Van Assche, directora de contenidos de la productora Mil Ojos<\/p>\n<\/div>\n<\/div>\n

\n
\n

Una visio\u0301n pra\u0301ctica de la sostenibilidad en el sector: Wineries for Climate Protection<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n

15.35 \u2013 Movimiento B Corp: certificado de sostenibilidad<\/strong><\/p>\n

Pablo Sa\u0301nchez, director de la Fundacio\u0301n B Lab Espan\u0303a<\/p>\n

16.10 \u2013 Mercado del vino online<\/strong><\/p>\n

David Vaquerizo, consultor estrate\u0301gico Marketplaces feat Habitant Group<\/p>\n

17.00- Situacio\u0301n del mercado en EEUU y Canada\u0301<\/strong><\/p>\n

Ana Fabiano,embajadora de la DOCa Rioja en EEUU y autora de The Wine Region of Rioja.<\/p>\n

17.35 \u2013 Enoturismo Napa vs Espan\u0303a<\/strong><\/p>\n

Paul Wagner,consultor internacional del vino y presidente de la empresa Balzac Communications & Marketing<\/p>\n

18.10 \u2013 Nuevas estrategias de enoturismo en Hispanoame\u0301rica<\/strong><\/p>\n

Alicia Ortiz, gerente de Enoturismo Chile
\nAna Ma Arias, sommelier (Me\u0301xico)
\nMari\u0301a Josefina Cerutti, escritora del vino (Argentina)<\/p>\n

19.30 \u2013 Cata online, con MW Sarah Jane Evans<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

El Programa Estrat\u00e9gico de Corfo participar\u00e1 en el panel internacional integrado por personalidades del enoturismo en Latinoam\u00e9rica donde se debatir\u00e1 sobre el curso que el sector ha seguido y el rumbo que tomar\u00e1 en el continente.   Wine Land 2020, o Foro Mundial del Vino organizado por el Club de Marketing de La Rioja se […]<\/p>\n","protected":false},"author":2,"featured_media":7041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[934],"tags":[],"class_list":["post-7040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\nEnoturismo Chile participa en Wine Land 2020: Foro Mundial del Vino - Enoturismo Chile<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enoturismo Chile participa en Wine Land 2020: Foro Mundial del Vino - 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