Enoturismo Chile Strategic Mesoregion Program

Enoturismo Chile Strategic Mesoregion Program

This program is focused on developing and strengthening in a comprehensive manner the wine tourism industry in Chile, promoting and disseminating the sector on a national and international level, offering an attractive, innovative, competitive and sustainable proposal, encouraging continuous improvement in the quality of service and providing the industry with the best knowledge tools. All of this through a participative and inclusive governance, both from the public and private sector, allowing the act of decision-making to be made in a consensual manner. At the same time, it searches for ways to bring forth innovation, quality and sophistication as strategic factors that contribute to the development of competitive wine tourism products in each region. For that purpose, the Program works on strengthening the business and human capital skills, as a basis to improve the management of products associated to wine tourism, market intelligence, innovation and competitiveness.

Vision

By 2026, wine tourism in Chile will be a must for tourists, both national and foreign, with an integrated, diverse, and sustainable high-quality service supply, in representation of each region. This will allow an increase in visits and a higher expenditure per tourist, creating a positive impact on the development of the wine valleys and therefore increasing the country´s income.

Objectives

Governance

The primary goal of the CHILE ENOTOURISM GOVERNANCE is to facilitate the interaction and collaboration between the public and private sectors involved in the program, achieving the necessary mechanisms for the development of this sector by establishing a Mesoregion interactive system.

The importance of the Chile Enotourism Governance stands on the collaborative work between the different actors that participate on the project, as well as on the co-creation and establishment of the agreements that favor its development. To this effect, a functional management structure is defined, with the participation of the public and private sectors, and through the fulfillment of the agreed Road Map, it will allow the process of developing sustainable wine tourism in Chile to accelerate.

For this purpose, a work structure and composition is presented to allow the different groups involved to visualize and organize their functions, recognizing the interactive and operating role of the corporate, public institution, and community actors, consequently providing interactive spaces that enable the social capital to strengthen.

EQUIPO DE TRABAJO – ENOTURISMO CHILE
Presidente
José Miguel Viu Bottini
Gerente
Alicia Ortíz
Coordinadora de Proyectos
Paula Rendich
Periodista
Juan Jaeger
ENTIDAD GESTORA – I+D VINOS DE CHILE
Gerente
Patricio Parra
Jefe de Proyectos
Paulina Flores
DIRECTORIO
1
Presidente del Programa Estratégico Enoturismo Chile
2
CORFO
3
Subsecretaría de Turismo
4
Servicio Nacional de Turismo – SERNATUR
5
Federación de Empresas de Turismo de Chile – FEDETUR
6
Vinos de Chile A.G.
7
Movimiento de Viñateros Independientes – MOVI
8
Región del Maule (Valle Maule y Loncomilla)
9
Ruta del Vino Valles de Curicó S.A.
10
Asociación de Viñas de Colchagua A.G.
11
Asociación de Viñas de Casablanca A.G.
12
Valle del Maipo – Corporación de Promoción Turística de Santiago
13
INACAP
14
ODEPA – Oficina de Estudios y Políticas Agrarias
15
Fundación Imagen de Chile
16
ProChile
17
Asociación Chilena de Empresas de Turismo – ACHET

Sustainability in the Wine Producing Valleys

It is one of the strategic goals that Enoturismo Chile seeks to promote, making it a part of all tourism activities associated to wine. The idea is to create a sustainable enotourism development model, with a competitive and diversified business, socially responsible and committed to the environment.

Within the initiatives that the Enoturismo Chile program contemplates is the increase in the sustainability level of the wine producing regions, improving efficiency and management through the definition of standards that will contribute to the development of a diversified enotourism supply in representation of each wine valley, while increasing the quality and competitiveness of the current supply through an established code of enotourism.

One of the existing tools is the National Code of Sustainability created by Wines of Chile. This instrument is of voluntary character, geared towards incorporating sustainable practices in the national wine industry, on the basis of requirements in three complementary areas: the vineyard (green area), the winery (red area), and social responsibility (orange area).

The commitment to incorporate enotourism as the fourth area of the code was established this year, which will allow the wine industry, and other grape producers and wineries, to get certified. All the information on sustainability soon here:

www.sustentavid.org 

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